Chinese and cosmetics
More than 2 million Chinese tourists visit France every year and this number is increasing. With an average basket that exceeds € 1,600 per person, Chinese tourists have the largest travel in the world. France, which enjoys prestige in many areas, is particularly famous for its cosmetics products. “Made In France” is highly appreciated and often considered as a guarantee of quality and trust. So that some big French pharmacies became a “must visit “ for Chinese costumers.
What are these products so coveted by the Chinese, then?
There is some for all types of skin. From drying to diverse skin problems, through the prevention of the effects of age, here are the top 10 most popular cosmetic para pharmaceutical products for Chinese people.
I/ For dry skin
1) eau micellaire Créaline H2O, Bioderma
This cleansing solution is particularly appreciated by Chinese for its soothing and cleansing power that does not harm the skin. Using as much to erase eye makeup as makeup all over the face, this product is suitable for sensitive skin (range Crealine), and also exists for combination to oily skin (Sebum range).
2) Nourishing Care Filaderme Emulsion, Embryolisse
This brand a little less well known than its counterparts has however benefited from a promotion not far prestigious: the famous actress Fan bing bing posted a publication about this cream on 小红 书 (Xiao Hong Shu), the Chinese social network referenced for beauty products on which she is one of the most followed personalities of the network (6.77 million followers). After 75120 likes, 11 400 comments and a little less than 80000 post registration, this cream has since been around conversations and is now present in cosmetic kits of all Chinese connected and on the lookout for the latest trends.
II/For a perfect skin
Clear skin is a standard of beauty particularly prevalent in the Middle Kingdom, its inhabitants are addicted to anti-stain and whitening products that allow them to have a porcelain skin by hiding their imperfections and freckles.
3) The Meso-mask, Filorga
Their favorite product for preventing wrinkles while brightening the skin, this product is greatly appreciated by Chinese for its texture and whitening action.
4) sérum éclat Vinoperfect anti-taches, Caudalie
This serum suitable for all skin types reduces stains and imperfections, perfect for ensuring skin as smooth as a doll.
III/Water, as a natural element
To perfect the skin, Chinese usually use water. Often floral waters, also called hydrolat, like those of Melvita brand, it can also be thermal waters like that of Avene. Placed on a corner of their desk, Chinese do not leave their small bottle of spray. Throughout the day, they do not hesitate to splash to nourish their skin to the fullest.
5) Eau florale de rose, Melvita
Chinese women are increasingly sensitive to their cosmetics quality. Many of them are turning to organic food for example. They particularly love floral waters for their natural benefits, and more particularly rose floral waters for their astringent effect they use to tighten their pores. Melvita, French organic brand and certified Ecocert, enjoys a very good reputation with this demanding clientele.
6) eau de beauté, Caudalie
Composed of 100% natural products, this water contains grapes, roses, rosemary, lemon balm and peppermint. This water is perfect for smoothing features, tightening pores, as well as fixing makeup.
7) eau thermale aérosol, Avène
Renowned for its soothing, anti-irritating and soothing properties, this thermal water is taken directly from its source.
IV / Intense hydration
8) Another skin-nourishing product, Aqualia thermal Cream offers long-lasting hydration. This care product also prevents wrinkles.
9) huile prodigieuse, Nuxe
To complete this daily hydration, the Chinese girls also love precious oil from Nuxe, very practical and complete because of multi-purpose. This prodigious oil with a sweet and pleasant fragrance is applied on hair, face or on body. It is not uncommon to see Chinese tourists buy a dozen bottles to hold until their next trip to Europe!