How Alipay+ and WeChat Pay can boost your customer’s loyalty？

Digital wallets have become the norm for Chinese consumers, reshaping how they pay, shop, and interact with brands. 

For today’s travelers and cross-border shoppers, Alipay+ and WeChat Pay are not just payment tools, they are marketing platforms that enable merchants to reach, engage, and retain more than 1.3 billion customers.

With Silkpay, you can integrate Alipay+ and WeChat Pay and unlock their full marketing potential.

This article explores how Alipay+ and WeChat Pay help merchants go beyond payments by attracting customers and building loyalty through digital storefronts, coupons, and content. It also shows how Silkpay combines both payment and marketing tools in one simple solution.

How can Alipay+ turn visibility into foot traffic?

Digital storefront

When you accept Alipay+ through Silkpay, you can set up a digital storefront inside the Alipay app. 

Your store page will appear to Alipay users who are nearby. It helps them notice your business through app recommendations and learn more about it. 

Your storefront includes your store address, photos, and the products you sell. Users can use the map inside Alipay to get directions to your store. 

Additionally, you can add contact details like your phone number, email address, website, or social media links to allow your customers to reach you. 

Your customers can also leave reviews after their experience in your store, and new visitors can read them before visiting.

This storefront gives your brand a trusted online presence which is a key factor in attracting international tourists. It allows users to feel familiar with your store even before they walk in.

Alipay’s coupons

Alipay+ also lets you offer digital coupons. 

These coupons are popular with Chinese customers, especially young ones. They like to collect deals and save money more than anything else. 

With Alipay+, you can create your own coupons. You decide the rules, such as the discount amount and when it can be used.

Once your coupon is online, it will show up on your storefront. It will also appear on the city homepage in Alipay. This gives your store more visibility to people nearby.

Customers can easily find your offer and use it when they visit.

Coupons help you reach new shoppers because they bring real value to shoppers and drive more people to your store.

Geolocation feature

Alipay has a geolocation feature built into the app. 

When you open an Alipay account, this feature becomes active automatically. It helps Chinese customers find your store when they are nearby.

As a merchant, you can set your store’s location in the system. Then, when users open Alipay, the app shows them a list of shops close to them that accept Alipay as a payment method.

This makes it easier for Chinese tourists or local users to discover your store. It also gives you more chances to attract foot traffic without needing extra advertising.

In addition, with your displayed coupons in the app, your store will be even more visible to potential customers.

This is especially useful for those who want to attract Chinese customers and offer them a familiar and trusted payment method.

How can WeChat Pay build customer trust?

WeChat also gives merchants a special tool called the official account. 

This account is like your own space inside the wechat app. It allows you to send updates and share content with your followers.

You can send group messages based on what your customers are interested in. These messages go directly to their chat list. That means they will definitely see your message. You can include different types of content, like pictures, videos, audio, links, and text. You control what you send and when you send it.

An official account is like your brand’s personal media channel. It helps you stay in touch with your customers and keep them informed.

WeChat also helps you build stronger relationships with your users. You can talk with them through comments and messages. This creates a sense of connection.

To keep people interested, it’s important not to send too many messages.

Send just enough so your followers stay engaged. You can also ask them to share your posts or save them for later. 

If users leave comments, you can reply to them and start conversations.This makes your brand feel more personal.

You are not only giving information. You are building real communication with your customers.

Silkpay offers you both payments and marketing solutions

Silkpay is more than just a payment solution. It is a complete tool that helps businesses grow smarter and connect better with their customers.

With Silkpay, merchants can accept Alipay+ and WeChat Pay payments both online and in physical stores. 

This includes POS terminals and QR code for in-store transactions, SoftPOS and Silkpay Apps that turn smartphones into contactless payment devices. Also, API integration, PaybyLink and Plugins for online payments.

All transactions and stores can be managed in one Silkpay dashboard. This makes it easy for you to track performance, monitor transactions, and control marketing efforts from a single place.

Silkpay also helps you to build an Alipay storefront and WeChat official account. This helps keep customers engaged and encourages repeat purchases even after the payment is complete.

By combining payment and marketing in one platform, Silkpay turns every transaction into a brand touchpoint. It helps businesses build stronger customer relationships and long-term loyalty with every sale.

Conclusion

In today’s competitive retail landscape, you need more than just payment solutions. You need tools that help  you connect with customers and build loyalty. 

Alipay+ and WeChat Pay offer more than convenient payment methods, they turn transactions into marketing opportunities through features like storefronts, coupons, and official accounts. 

With Silkpay, you can easily integrate both platforms and manage payments and promotions in one place. You can turn every interaction into a chance to grow and retain your customer base.

About the author: Silkpay

Based in Paris, Silkpay provides omnichannel and secure payment solutions to help physical stores and e-commerce in Europe and the Americas accept more than 30 of the world's most popular payment methods: Visa, Mastercard, CB, UnionPay, Alipay+, WeChat Pay as well as Asia-Pacific’s major e-wallets.

Silkpay is a winner of the LVMH Innovation Award. The company was also selected as a finalist for the "Money 20/20" Best Startup and in the "MPE Berlin” Startup Awards. Silkpay also won the "Best Fintech" awards from Capgemini and BPCE.

Silkpay helps merchants deliver the smoothest payment experience to their customers. We are a talented and international team driven by a single goal: to improve the customer experience and make payments simple and secure.