Our Chinese Marketing Manager team supports your social media strategy and builds your brand reputation from scratch in the most popular platforms in China: WeChat - Weibo - Little Red Book - Alipay - Dianping.
Monthly active users: 1.2 billions
Daily active users: 619.6 millions
Number of WeChat mini-programs: 6 millions
Time spent on WeChat: 70min/day
It’s the all-in-one Chinese messaging app developed by Tencent. It is a mix of Whatsapp, Facebook, Instagram and Skype. WeChat also provides financial services, online shopping, games, professional working tools, e-wallet (WeChat Pay)… Its ability to offer all what users need in one app has made from it the most popular social media platform in China.
Brands can have a one-to-one interaction with users. They are now allowed to advertise in WeChat through banner ads, Influencers and even moments’ ads.
Monthly active users: 550 millions
Daily active users: 241 millions
Time spent on Weibo: 90 min/day
Number of daily video views: 2 billions
It’s known to be the Chinese Twitter. it is the most popular micro-blogging platform created in 2009. Users can upload videos and images, they share and engage with each other through the platform. Weibo is popular among young workers and urban connected population. The platform contains a large amount of informational and trending content that can be beneficial for organizations.
Companies create Weibo accounts in order to interact with their current clients or targets or even sell their products through its official page.
Amount of users : 300 millions
Monthly active users：200 millions
Covering 230 countries and regions
Number of brands : 80 thousand
Xiao Hong Shu, or “Little Red Book” is a platform where users can post feedback, join discussions, or post their own content. It is similar to TripAdvisor and Pinterest. The main content of Xia Hong Shu, is product photos and users’ shopping experiences including the best tips and deals for overseas travels.
Little Red Book has launched its corss border e-commerce platform, ”The RED store” in 2014 in order to enable users to buy overseas products through the platform directly. Lancôme, Swiss and Innisfree are active brands in Red store.
Amount of global users : 1.2 billions
Annual active users : 900 millions
Financial services reach 720 million consumers
Financial services cover 28 million small, medium and micro enterprises
Take advantage of Alipay’s geolocation system, be recommended to a qualified target and liven up your community by sharing promotional coupons and news of your brand in the most used apps by Chinese consumers.
Covering 2500 cities and countries across the country
Monthly active users：200 millions
Covering 14 million merchants
Over 15 billions monthly pageviews
It was created in order to collect users’ opinions on restaurants and share reviews. It offers the ability to order food directly from the app and purchase promotional offers as well. Thanks to the popularity of this service, the app processes over 20 million orders daily, according to “Jane Zuo” from Dianping. Now in Dianping, users can share their feedback on bars, gyms, beauty salons and even hotels not only restaurants.
More than anywhere else, Key Opinion Leader in marketing has become one of the most powerful customer acquisition levers in China. Our wide repertoire of influencers in China and Europe allows us to find the most suitable key opinion leaders to talk about your brand without disguising it.
✓ Recruit influencers in line with your brand image
✓ Marketing campaign coordination from planning to reporting
Your presence on Chinese social media allows you to keep close ties with your Chinese clientele. Enliven your points of sale by entrusting us with your events’ organization.
