Top 10 favorite cosmetic brands of Chinese consumers
Chinese tourists have become a significant force in the global travel market, making up a large portion of international travelers. One aspect that Chinese tourists often prioritize during their trips is shopping for cosmetics. With a rising interest in skincare and beauty products, Chinese consumers have specific preferences when it comes to cosmetic brands.
In this blog post, we will explore how to sell your products to Chinese consumers as well as the top 10 cosmetic brands preferred by Chinese tourists, taking into account their quality, reputation, and popularity.
How to sell your cosmetic products to Chinese consumers?
There are limited ways of selling your products to Chinese consumers, especially from a distance. Let’s discover these methods below:
Integrating the right payments methods:
Silkpay, a leading payment service provider, helps to connect Chinese tourists with their preferred cosmetic brands. Integrating Silkpay's seamless and secure payment solutions in your physical or e-commerce store will allow Chinese tourists to conveniently make purchases by using Alipay, WeChat Pay or UnionPay from their preferred cosmetic brands.
By enabling easy transactions through various payment methods, including Alipay and WeChat Pay, Silkpay ensures a smooth transaction experience for both merchants and Chinese tourists.
Selling through WeChat mini-programs:
WeChat, the popular social media platform in China, offers mini-programs that serve as an e-commerce App for businesses to reach Chinese consumers.
These mini-programs provide a platform for cosmetic brands to showcase their products, engage with potential customers, and facilitate transactions.
By partnering with a WeChat mini-program developer or leveraging existing platforms, cosmetic brands can create a virtual storefront within the WeChat ecosystem, allowing Chinese consumers to browse, purchase, and share their favorite products seamlessly.
To know more about WeChat mini-program, check our blog
Selling through Chinese social media:
Chinese social media platforms such as Weibo, Douyin (the Chinese version of TikTok), and Little Red Book (Xiaohongshu) have immense influence and reach among Chinese consumers.
Brands can tap into the power of social media by creating engaging content, collaborating with key opinion leaders (KOLs) or influencers, and utilizing targeted advertisements to promote their cosmetic products to Chinese consumers.
Leveraging the popularity of these platforms can significantly increase brand visibility, generate buzz, and drive sales among Chinese tourists interested in cosmetics.
EsteeLauder
Estee Lauder is the flagship cosmetics brand of the Estee Lauder Companies, founded in 1946 in New York City and known for its anti-aging and repairing skin care products.
Its skincare, color cosmetics and fragrance products have become the best examples of the perfect combination of science and art.Its high-end image and wide range of offerings cater to Chinese tourists seeking prestige and quality. Estée Lauder's collaborations with Chinese celebrities have also contributed to its popularity.
2. LANCOME
Lancôme, a world-renowned beauty brand from France, was founded in 1935 and has a history of over 70 years. Since its inception, a budding rose has been the brand's trademark. In 1993, Lancôme entered China.
Lancôme has captured the hearts of many Chinese tourists with its advanced skincare solutions and high-performing makeup products. Its emphasis on elegance and its strong presence in Chinese cities make it a go-to choice for Chinese shoppers.
3. CHANEL
Chanel is a Famous French luxury brand started in 1910. It is famous for its fashion boutique watches, fine jewelry and perfumes and beauty products.
It has established a loyal customer base among Chinese tourists. The brand's timeless elegance, coupled with its reputation for sophistication and quality, ensures its popularity among Chinese consumers seeking a touch of luxury.
4. Dior
DIOR was created by French fashion designer Christian Dior in Paris in 1946.Its brand design always maintains a noble and elegant style, fashion charm, confidence and vitality. In the field of fashion, jewelry and watches, perfume, makeup and skin care, Dior is the perfect presentation of elegance and luxury.
As a renowned French brand, it holds a special place in the hearts of Chinese tourists. Its exquisite range of makeup and skincare products, combined with its glamorous image, appeals to Chinese consumers seeking elegance and sophistication. Dior's collaborations with Chinese celebrities and its understanding of Asian beauty trends have further solidified its position among Chinese tourists.
5. YSL
YSL (Yves Saint Laurent) is a French luxury brand founded by Yves Saint Laurent in 1962 in France.It is a luxury cosmetic brand of L'Oreal, known for its fashionable and innovative style, focusing on color cosmetics, skin care and perfume products.
YSL has captivated the attention of Chinese tourists with its iconic makeup and fragrance offerings. The brand's modern and glamorous image, coupled with its innovative formulations and bold color choices, resonates with Chinese consumers seeking a touch of elegance and sophistication.
6. L'Oréal Paris:
As one of the world's largest cosmetic companies, L'Oréal Paris enjoys widespread popularity among Chinese tourists. Its diverse range of products, spanning from makeup to haircare and skincare, caters to a wide audience, making it accessible and appealing to Chinese consumers.
7.Shiseido
Founded in 1872, Shiseido is a high-end cosmetic brand from Japan, based on Western pharmacological prescriptions, and established the Global Innovation Center GIC. Shiseido focuses on beauty and hair research, and is involved in different kinds of comprehensive product areas such as skin care, color cosmetics, body care, fragrance, and men's care.
Its commitment to research and development, along with its understanding of Asian beauty standards, has made it highly favored by Chinese tourists.
8.SK-II
SK-II, born in Japan, is the result of Japanese skin experts applying technology to the development of skin care products, and is now a popular skin care brand in Japan, Hong Kong, Taiwan, Southeast Asia Korea and China.
Created in 1980, as a world-renowned skincare brand, it is a brand concept of crystal clear, innovative introduction of muscle source repair complex, focusing on the study of Asian women's skin care.
9. Kiehl's
Founded in 1851 in Manhattan, New York, Kiehl's is a professional botanical and natural skincare brand. It joined the L'Oréal Group in 2000 and combines a background of knowledge in the fields of beauty, herbs, pharmacy and medicine, and is dedicated to providing customers with professional consulting services, as well as products for care from face, body, hair and even after sports.
Kiehl's, a brand known for its straightforward and effective skincare products, has gained popularity among Chinese tourists seeking simplicity and quality.
10. Olay
Olay, a brand known for its affordable yet effective skincare solutions, has a significant presence in the Chinese market. Chinese tourists often gravitate towards Olay for its reputation for delivering visible results at an affordable price point, making it a reliable choice for skincare enthusiasts.
About the author: Silkpay
Based in Paris, Silkpay provides omnichannel and secure payment solutions to help physical stores and e-commerce in Europe accept more than 30 of the world's most popular payment methods: Visa, Mastercard, CB, UnionPay, Alipay+, WeChat Pay as well as Asia-Pacific’s major e-wallets.
Silkpay is a winner of the LVMH Innovation Award. The company was also selected as a finalist for the "Money 20/20" Best Startup and in the "MPE Berlin” Startup Awards. Silkpay also won the "Best Fintech" awards from Capgemini and BPCE.
Silkpay helps merchants deliver the smoothest payment experience to their customers. We are a talented and international team driven by a single goal: to improve the customer experience and make payments simple and secure.
Resources:
https://www.maigoo.com/maigoo/017hzp_index.html
https://www.suning.com/item/0070684121/12197348481.html
https://www.vivichina.com.cn/BEAUTY/1472.html
https://www.cbndata.com/information/68539