The ultimate way to double your sales during the holiday season

The peak travel and holiday shopping season is coming soon.

While many merchants are still focusing on inventory and promotions, leading businesses have already unlocked the key to doubling their holiday sales.

Data shows that holiday season sales often account for nearly 30% of annual retail revenue. Yet many merchants fail to fully capture this opportunity. Complicated payment flows, currency challenges, cross-border barriers, and limited payment options create invisible “revenue leaks” that quietly reduce potential profits.

As you prepare for the busy season, don’t let the final payment step become a barrier to your success.

In this article, we highlight the most common hidden payment gaps during the holiday season and show how Silkpay’s advanced payment solutions help merchants close these gaps and capture every possible sale.

The top payment gaps that cost you holiday sales

1- Lack of payment options

This is the most direct and costly loss of revenue.

During holiday peaks, transaction volume increases sharply. If you only accept local bank cards, you are effectively turning away international shoppers who prefer e-wallets and their own local payment methods.

For customers, an unsupported payment method often means abandoning the purchase entirely.

How Silkpay helps:

Silkpay supports thousands of merchants across Europe by connecting them to global payment networks. With Silkpay, you can accept 30+ payment methods, support multiple currencies, and receive real-time EUR settlement, you can handle peak shopping periods with ease and unlock cross-border growth.

2- Slow and complicated checkout

During the holiday season, stores are busy and customers are in a hurry. Complex POS operations, long checkout steps, and switching between systems slow everything down. For shoppers, waiting is already a cost.

How Silkpay helps:

Silkpay’s PAX A920 Pro POS machine optimizes checkout from both the merchant and customer perspective:

• Supports Visa, MasterCard, CB, Apple Pay, Google Pay, and other contactless payments

• Supports fast QR payments via Alipay+ (including 16+ Asian e-wallets), WeChat Pay and UnionPay Yunshanfu

• All payment methods are handled on one POS device, which reduces average checkout time to under 15 seconds

Faster checkout doesn’t just reduce lines, it allows you to serve more customers and close more sales during peak hours.

3- Lack of visibility

If tourists can’t find you, they can’t choose you.

Even with strong products, your store may never enter a tourist’s decision if it’s not visible on the platforms they trust. Today, standing out increasingly depends on digital visibility and platform exposure.

How Silkpay helps:

Silkpay goes beyond payments by connecting merchants to the Alipay+ ecosystem.

After integrating Silkpay, merchants can be listed on the Alipay+ merchant directory, and Asian tourists can discover your store before and during their trip.

This “discover first, choose later” model increases visibility, builds trust, and turns payment acceptance into real foot traffic and sales.

How Silkpay helps your business grow during the holiday season

1. Attract high-spending international customers

For retailers serving international visitors, especially Asian tourists, supporting Asian e-wallets is essential.

Through Alipay+, Silkpay enables merchants to accept 30+ major Asian e-wallets, including Alipay, Kakao Pay and Naver Pay (South Korea), and Touch ’n Go (Malaysia), reaching over 1.6 billion consumers.

When Asian tourists see familiar payment methods in your store, they feel comfortable paying and are more likely to complete their purchase.

2. Increase average order value

Studies show that customers using e-wallets and modern payment methods tend to shop more often and spend more per transaction.

The reason is simple: the smoother the payment, the easier the decision.

With the PAX A920 POS machine, Silkpay delivers a fast and smooth payment experience that reduces friction, encourages impulse purchases, and directly increases average order value.

3. Flexible, transparent, and cost-effective pricing

Different merchants have different needs when it comes to cost and flexibility. Silkpay offers multiple setup options so you can choose what fits your business:

• POS devices available for rent or purchase

• No-hardware options with the Silkpay app and QR code payments

Low entry cost and scalable solutions allow small and medium businesses to access the same global payment capabilities as large retailers.

Conclusion

Holiday opportunities don’t wait.

Instead of asking customers to adapt to limited payment options, upgrade your payment tools and welcome every potential buyer. When customers choose between you and your competitors, secure, fast, and familiar payments often make the difference.

Contact a Silkpay payment expert today to get your holiday growth plan and make this shopping season your most successful one yet.

About the author: Silkpay

Based in Paris, Silkpay provides omnichannel and secure payment solutions to help physical stores and e-commerce in Europe and the Americas accept more than 30 of the world's most popular payment methods: Visa, Mastercard, CB, UnionPay, Alipay+, WeChat Pay as well as Asia-Pacific’s major e-wallets.

Silkpay is a winner of the LVMH Innovation Award. The company was also selected as a finalist for the "Money 20/20" Best Startup and in the "MPE Berlin” Startup Awards. Silkpay also won the "Best Fintech" awards from Capgemini and BPCE.

Silkpay helps merchants deliver the smoothest payment experience to their customers. We are a talented and international team driven by a single goal: to improve the customer experience and make payments simple and secure.