Chinese Marketing Service — Blog

The 2024 Chinese social media ecosystem: A gateway for business growth

Explore the dynamic landscape of Chinese social media in 2024, where platforms like WeChat, Little Red Book, and Alipay redefine digital commerce and engagement. With Silkpay's expertise, businesses can leverage these platforms to enhance brand visibility and connect with millions of active users.

Chinese Marketing ServiceSilkpay France23 February 2024Chinese social media, Social media marketing, WeChat marketing, Weibo advertising, Little Red Book influencers, Xiaohongshu trends, Dianping reviews, Alipay social features, Chinese internet users, Online brand visibility, Customer engagement

Why WeChat Marketing Is Important

WeChat is a multifunctional social media platform with more than a billion monthly users. In this article, we'll explore what is WeChat marketing, why it's crucial, and how to harness its potential for your business. Join us to unlock the secrets of WeChat marketing and discover how it can enhance your business strategy.

Chinese Marketing ServiceSilkpay France21 September 2023WeChat, WeChat marketing, Marketing services, How does advertising work on WeChat?, How do businesses use WeChat?, WeChat for business, Tips for WeChat marketing, WeChat marketing strategy, Wechat business, WeChat business account

9 Tips to better serve Chinese customers in your restaurant

With more Chinese customers dining out globally, it becomes essential for restaurants to cater to their specific payment preferences. In this article, we will explore the importance of creating the best experience for Chinese customers, and nine key strategies for serving Chinese customers in the food and drink industry.

WeChat Pay, Alipay, Chinese Marketing ServiceSilkpay France7 July 2023Alipay, WeChat Pay, Payment service, Marketing service, Attract Chinese customers, How to attract Chinese customers for restaurants?, POS terminals, Wireless POS terminals, How to create a personalized payment experience in restaurants?, How to create a personalized payment experience for Chinese customers?, Payment service for restaurants

How to create the best experience for Chinese customers in hospitality?

In today's global hospitality industry, customizing the payment journey for Chinese customers greatly influence their satisfaction. In this article, we will explore why you need to create a personalized payment experience for our Chinese customers? How to create the best payment experience for Chinese customers?

Alipay, WeChat Pay, Chinese Marketing ServiceSilkpay France30 June 2023Payment service, Marketing service, Alipay, WeChat Pay, POS terminals, How to create a personalized payment experience in hotels?, How to create a personalized payment experience for Chinese customers?, Wireless POS terminals, Payment service for hotels, Tips to welcome Chinese tourists in your hotel, Attract Chinese tourists

June 18 shopping festival: How to reach 1 billion Chinese e-consumers?

Knowing China’s biggest shopping festivals is a must if you deal with Chinese clientele, reaching out to the Chinese clientele now is the perfect timing to convert them into buyers and enlarge your Chinese consumers’ portfolio. What is the “618” shopping festival? What do you need to know about it? Why is it important for your brand? And how to sell to Chinese clients on this big shopping day?

Chinese Marketing ServiceSilkpay France16 June 2021Marketing strategy, Alipay marketing, Shopping festival, 618 shopping festival, Advertising, Shopping festivals 2021, Shopping days 2021, How to attract Chinese e-consumers, Chinese clientele, E-commerce, Alipay, WeChat Pay, UnionPay, UnionPay iinternational, Sell on mini-programs, Sell in China, Sell in China through e-commerce, Sell in China's shopping festivals, Sell in China as a foreign company, Sell in China as a European company, Sell to Chinese with Alipay, UnionPay international cards, Reach Chinese e-consumers, Reach Chinese consumers through e-commerce, Alipay advertising, Sell through influencers in Chna, Cross-border e-commerce in China, cross-border e-commerce, Cross-border trade, WeChat mini-programs for cross-border e-commerce, Alipay in France, Alipay in Europe, WeChat Pay in France, WeChat Pay in Europe, WeChat mini-programs for brands, Alipay online, WeChat marketing, Accept WeChat Pay, Accept Alipay, Alipay in e-commerce

Will Chinese tourists be back to Europe soon?

As the summer season approaches, the relief of travel restrictions gives hope to merchants who have closed their doors for so long. Many are waiting for the return of the world's highest spenders. When will Chinese tourists return to Europe? And how should merchants welcome the 60 million consumers who are willing to travel outside of China once the restrictions are lifted?

Chinese Marketing ServiceSilkpay France21 May 2021China tourism, Chinese consumers, chinese tourists, Chinese tourism in Europe, Chinese tourism in France, How to attract Chinese tourists, How to prepare to welcome Chinese tourists, Post-covid Chinese tourism in Europe, Alipay, WeChat Pay, Mobile payment, Cashless society, Digital countries, Digital payments, E-wallets, WeChat

The ultimate guide of Alipay

This guide contains answers to all questions regarding Alipay: What is Alipay? What is Alipay’s story? How does Alipay work? Why is Alipay so popular in China and overseas? What are Alipay’s benefits for clients and merchants? How to use Alipay for your marketing strategy to drive revenue? How to accept Alipay in your store?

The complete guide to WeChat mini-programs for your business

As social commerce grows in China, WeChat mini-programs are becoming more popular and an essential tool for cross-border e-commerce. In this guide, we introduce WeChat mini-programs and discuss their importance for brands that target the Chinese market. We also show a tutorial on how to create your own mini-program from scratch and start selling to Chinese customers right now.

Chinese Marketing ServiceSilkpay France9 December 2020WeChat mini-programs, WeChat e-shop mini-programs, How to create a WeChat mini-program, How to launch a WeChat mini-program, WeChat mini-programs for business, WeChat mini-programs for Business, WeChat mini-programs for brands, WeChat mini-programs for cross-border e-commerce, E-shop mini-programs for cross-border e-commerce, WeChat e-shops, WeChat mini-programs for e-commerce, E-commerce WeChat mini-programs, Cross-border sales in China, Cross-border e-commerce in China, E-commerce in WeChat, WeChat mini-programmes, WeChat mini-programs guide